Dan Judy, April 14

Dan Judy’s comments to The Hill regarding the state of play in the Republican presidential primaries:

“There is definitely room for another candidate — though perhaps only one, ultimately, if Trump and DeSantis suck all the air out of the room,” said GOP strategist Dan Judy.

Judy argued that a large swath of the electorate in the GOP primary can be best defined as “Maybe Trump.” These voters are not hostile to the former president in the same way as the more fervent but smaller “Never Trump” camp is, but they would nevertheless prefer some other candidate as nominee.

Judy pointed out that there is still some possibility, however small, that DeSantis might take a pass on the race. More pertinently, if the Florida governor does get in, there are no guarantees that he will live up to his supporters’ expectations.

“If he gets in and is not ready for prime time or does not make the impression that a lot of people expect that he will, then what happens? Is it, ‘Fine, ‘we’ll just give it to Trump’ or are we looking for someone else?”

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Whit Ayres, March 28

Whit Ayres’ comments in The Christian Science Monitor on former President Trump’s calls to protest a potential indictment:

“The last time Donald Trump called supporters to protest his election loss on Jan. 6, more than 1,000 people faced criminal charges,” says GOP pollster Whit Ayres. “That might give some people pause before they answer Trump’s call to protest this time. You could end up losing your job, your freedom, your family.”

To read the full column, please click here.

Whit Ayres, March 16

Whit Ayres’ comments to Time regarding the effect of charges against former President Donald Trump:

Charges related to the Daniels’ hush money payments would be “old news to most people,” says Whit Ayres, a Republican strategist and pollster, and “he could easily spin this as just a liberal democratic vendetta against him.”

An indictment by Bragg, Ayres adds, would have “substantially less effect than an indictment in Georgia or by the Department of Justice would have because it’s a New York Democratic prosecutor who would be doing it.”

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Whit Ayres, March 13

Whit Ayres’ comments in Politico about former President Trump’s current place in the Republican primary:

“There’s no question [Trump is] the giant in the middle of the room, and other people will define themselves in comparison to him,” said Whit Ayres, a longtime Republican pollster.

In recent days, Trump said he will “absolutely” stay in the race if he is indicted and that it would likely “enhance my numbers.” Far from distancing himself from the riot at the Capitol on Jan. 6 — a general election liability with independents and pro-democracy Republicans — Trump has suggested pardoning some Jan. 6 defendants and recently collaborated on a song with some of them. More traditionalist Republicans winced at that — and again when Fox’s Tucker Carlson aired footage downplaying violence at the Capitol.

“Just reliving the worst moment of the Trump presidency is probably not exactly what the doctor ordered for 2024,” Ayres said.

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Whit Ayres, February 28

Whit Ayres’ comments in The Boston Globe regarding electability as a concern in the Republican nominating progress:

Trump is still viewed favorably by about two-thirds or more of Republicans, according to multiple surveys, but that doesn’t mean they’ll all vote for him again, said veteran Republican pollster, Whit Ayres. His current and potential competitors are beginning to make the case — with varying levels of directness — that voters should consider alternatives after the losses in the 2018 midterms, the 2020 general election, the 2021 Senate runoffs, and the 2022 midterms.

“If Republican primary voters come to believe that nominating Donald Trump in 2024 will lead Republicans to lose 5 national elections in a row,” said Ayres,“it then opens the door to other alternatives.”

According to Ayres’ polling and focus groups, about one-third of Republicans are what he calls “Always Trump” voters, who would cast a ballot for Trump no matter what. Ten percent of the party, he says, would never vote for the former president.

That leaves about 55 to 60 percent of Republicans who he considers “maybe Trump” voters — who voted for him twice and still like him, but are open to alternative candidates. And that is the group that other candidates need to convince with a pragmatic argument.

“It is one of the core arguments behind the ‘maybe Trump’ coalition, because they believe that Donald Trump could not win in 2024 and they want a candidate who can,” Ayres said. “Electability is a primary motivating force.”

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Whit Ayres, February 6

Whit Ayres’ comments in Sarah Longwell’s podcast “The Focus Group” were featured on The Bulwark:

Whit Ayres, February 2

Whit Ayres’ comments to The New York Times regarding former President Trump’s position in the Republican presidential primary:

Mr. Ayres, the Republican pollster, said that “there’s no question there’s an opening” to run against Mr. Trump.

“In a multicandidate field, he has a lock somewhere around 28 to 30 percent, and that is a very significant portion of the party,” Mr. Ayres said. “And they are very, very committed to him. But if he doesn’t get more than that, in a narrowing field or a small field, he’s going to have a hard time winning the nomination.”

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Whit Ayres, December 29

Whit Ayres’ comments in Time on the 2024 Donald Trump campaign:

So far, Trump’s campaign is “disjointed, haphazard, unfocused, and still focused on the past, and his grievances, rather than the future, which is what attracted a lot of Republicans to him in 2015,” says Whit Ayres, a Republican pollster. Nonetheless, Trump still has a grip on a meaningful slice of his party’s base. According to polling Ayres conducted with North Star Opinion Research, about 30% to 40% of GOP voters fall into what Ayres describes as “always Trump,” people who say they will support Trump no matter what. That is a strong base from which to wage a Republican primary campaign, Ayres says.

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Whit Ayres, November 19

Whit Ayres’ comments to US News and World Report regarding former President Trump’s prospects in the 2024 Republican presidential primary:

Though some of the most recent polling suggests that Trump’s support among Republicans may be falling slightly, within that general support lies a core group of 35 to 40% of “always-Trumpers,” says Whit Ayers, GOP strategist and president of North Star Opinion Research. “They believe he hung the moon, they’ll walk through a wall of flame for him, they’ll defend him until hell freezes over.”

To win the primary, a candidate needs a plurality rather than a majority. Though Trump’s core supporters would not, on their own, guarantee his victory in the primaries if it becomes a one-on-one contest with another candidate – as demonstrated by recent polls showing his loss in several states in hypothetical head-to-head matchups against DeSantis – his path could be much easier if two or more serious contenders split the vote of, what Ayers estimates, is about half of Republicans who supported Trump but are tired of his controversies and open to supporting someone else.

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Jon McHenry, November 16

Jon McHenry’s comments to The Boston Globe regarding Donald Trump’s effect on the midterm elections:

Now after four tumultuous years in office, three straight disappointing Republican elections, two impeachments, and one deadly insurrection, Trump is a known political entity — and one whoseems to be rapidly losing popularity among Republicans just as he announced another White House run Tuesday night.

“How much do people have to lose before they go, ‘Wait a second, it’s because this quarterback keeps throwing pick-sixes that we’re losing?’ ” said Republican pollster Jon McHenry. “How many times do you have to burn your hand before you realize the stove is hot?”

McHenry thinks Republicans might have attributed too much of their polling decline in the summer to the backlash over the Supreme Court’s June decision overturning federal abortion rights, when Trump may have also played a role because of the controversy involving the FBI’s seizure of classified documents from Mar-a-Lago was unfolding at the same time. And he thinks Trump’s decision to tease an upcoming presidential announcement in the days before the midterms might also have turned off some voters.

“When President Trump was heavily involved in the news, things didn’t go well for Republicans” in the polls, McHenry said. “When the focus was on President Biden, things were very good for Republicans. And I don’t know how many will admit it, especially on the record, but I think there’s a pretty good sentiment that [Trump] did drag us down just enough to fall short in the Senate.”

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