Why We Do It

We conduct research for conservative causes because we’re passionate about promoting free-market principles, and helping the candidates and causes that support those principles.

We’re also dedicated to making sure that our research is methodologically rigorous, and has been checked — and rechecked — for accuracy.  And when those results go to the client, they’re presented clearly, in a way that helps them make the strategic decisions that lie ahead.  Good judgment combined with good instincts.

We do research because it’s challenging and fun.  We enjoy talking to regular voters in focus groups, and using their insights to help our clients get where they want to go.  And we like digging into complex survey numbers and using them to tell a clear, compelling story that helps answer questions and solve problems.  But we’re anything but numbers geeks.  We take our business seriously but we don’t take ourselves too seriously.

Our current team has been together for 18 years.  We’re like a family.  We challenge each other, support each other and poke fun at each other, but at the end of the day we rally around our clients’ business in pursuit of excellence.

In short, we love what we do, and think our enthusiasm makes us great at it.