“Cultural issues are still present but they don’t carry the same juice.”

October 29, 2026

Whit Ayres’ comments in USA Today on social issues in the 2026 elections:

Whit Ayres, a Republican pollster and strategist, said the avalanche of anti-trans and other cultural attacks are unlikely to prove as potent for Republicans in the 2026 midterms as they did in the 2024 election. “Right now, the cultural issues that worked in 2024 are being overwhelmed by economic issues of inflation, economic growth and concern about tariffs, and the effect on the war on Iran,” Ayres said. “So, the cultural issues are still present but they don’t carry the same juice.”

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