Whit Ayres joined PBS Newshour to discuss the Vivek Ramaswamy ad in the Ohio Governor’s race:

Geoff, there’s a widespread assumption in the political consultant community that negative ads work. And a lot of them do if they’re credible, if they’re believable, and especially if they use the opponent’s words against them.

But it’s also possible to do negative ads that blow up your own campaign, those that are simply not believable, that are easily rebutted, or just make your skin crawl. And that Vivek ad probably qualifies on at least two of those criteria.

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