Topics We’re Polling

Republicans, Rural Voters, and Seniors Support Financial Assistance for the Postal Service During the Pandemic Our firm partnered with Hart Research Associates to conduct a national survey online of … [Read More]

Our Clients

North Star Opinion Research conducts polling and focus groups for a variety of conservative candidates, association and trade groups, and corporate clients. To see a list of clients, please click here. … [Read More]

In the News

From Whit Ayres' op-ed in The Wall Street Journal on November 18: As the nation tumbles toward the 2020 presidential elections, it seems also on course for its second presidential impeachment in a little more than two … [Read More]

From the Blog

Whit Ayres, May 4

May 5, 2020 By

Whit Ayres' comments on political credibility in Sahara Reporters: There are “three keys to credibility,” says Whit Ayres, a Republican political consultant. “One, never defend the indefensible. Two, never deny the undeniable. And no 3 is: Never lie.” To read the full article, please click … Read More

Whit Ayres, May 3

May 3, 2020 By

Whit Ayres' comments to Bloomberg News regarding re-opening the economy during the coronavirus pandemic: “You’re balancing competing values: the importance of the economy and the food chain and the importance of public health,” said Whit Ayres, a Republican pollster. “You’re making judgment calls … Read More

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