Whit Ayres’ comments in The Atlantic regarding electoral changes in Georgia:

The historical context is that in Georgia, as in most southern states that voted reliably Democratic for the first century after the Civil War, Republicans established their initial beachheads in what were then “white flight” suburbs around Atlanta. Whit Ayres, a Republican pollster who once lived and worked in Georgia, notes that when the GOP started seriously competing with Democrats in the 1980s and 1990s, Gwinnett and Cobb were the party’s first strongholds. “As Republicans, we used to get 60-plus percent in Cobb and Gwinnett,” Ayres told me. By contrast, both Warnock and Ossoff won almost exactly 60 percent of the vote in Gwinnett, and between 56 and 57 percent of the vote in Cobb.

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Instead, Perdue and (especially) Loeffler tried to reinvent themselves as born-again Trump-style populists. Both supported the president unreservedly—to the point of denouncing the state’s Republican election officials and backing challenges to the November vote that would invalidate the results, and disenfranchise the voters, in their own state. The apex—or nadir—of their reinvention came on Monday night, the day before the election, when Loeffler (in person) and Perdue (via video) shared a stage in rural northwest Georgia with Marjorie Taylor Greene, the Republican representative who has openly embraced the corrosive QAnon conspiracy. To see “two corporate executives standing on the same stage with [the] QAnon congresswoman creates a head-snapping picture,” Ayres told me.

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