Whit Ayres was interviewed by Forbes to discuss his new book 2016 and Beyond: How Republicans Can Elect a President in the New America:
In a new book, 2016 and Beyond: How Republicans Can Elect a President in the New America, veteran GOP pollster Whit Ayres argues that given demographic trends, Republicans need to attract more minority voters or face Democrats winning the White House in 2016 and on into the foreseeable future. Ayres is founder and president of North Star Opinion Researchand has consulted for high level Republican candidates and conservative organizations.
To read the interview, please click here.