Whit Ayres’ comments in The Hill regarding outside groups in Senate races:
“Money is necessary but not sufficient for political success,” said Whit Ayres, a Republican pollster and strategist. “The record is replete with candidates who have outspent their opponents and still lost.”
Ayres said the effectiveness of advertising by outside groups depends largely on the type of group that does the advocacy and quality of the ad. The National Rifle Association, for instance, has a much more loyal following than some of the super-PACs with generic-sounding names that have sprung up in recent years.
As much as outside groups will spend this cycle, Ayres predicted other factors would have a bigger impact on deciding control of the Senate.
He said President Obama’s job-approval rating, the political leanings of the Senate battlegrounds themselves and the demographics of the voters who show up to the polls on Election Day would be the top three factors.
To read the full article, please click here.