It happens time and time again: a business executive announces a campaign for governor or senator or president. They raise more money and spend more money than any of their competitors. And then they lose. What’s going on?
Running a successful political campaign looks so easy to those who have never done it. Having worked with a number of business candidates over the years—and having observed many more—I think they lose for three reasons.
For the full article, which appears in the January/February 2012 issue of Campaigns and Elections magazine, click here.