News Clips

Reporters and analysts rely on the expertise and comments of team members at North Star Opinion Research to give their stories depth and strategic perspective.  Read clips from recent articles on pressing political news.


Whit Ayres, July 19

Whit Ayres’s comments to Bloomberg on Republican reaction to President Trump’s remarks on Russia:

Republican strategist and pollster Whit Ayres said he wasn’t sure how the politics of Trump’s remarks would play out. “Based upon the job approval numbers thus far, Trump supporters are predisposed to believe what President Trump says.”

Siding with the president is an “easy call” for Republican candidates in states and districts where Trump enjoys majority approval, he said. But Democrats are making a play for control of the House by defeating Republicans in areas that are more closely divided.

“The challenge comes in states and districts where the Republican candidate needs all of the Trump voters plus a significant proportion of the people who do not approve of the president’s job performance.” Ayres said. “That becomes very tricky.”

To read the full article, please click here.

Whit Ayres, June 28

Whit Ayres’ comments in USA Today regarding the political impact of Justice Kennedy’s retirement:

Whit Ayres, a veteran GOP pollster, said quickly confirming a new justice before the Nov. 6 midterms could prove crucial to Senate Republicans.

“It will make even more compelling the Republican argument that they have delivered on their promises and future control of the Senate is critical to accomplish conservative goals,” he said.

To read the full article, please click here.

Whit Ayres, June 23

Whit Ayres’ comments in The Washington Post regarding President Trump’s approach on trade and immigration:

That means most of the midterm action is taking place in contested, Republican-held House districts and a couple of swing states, such as Florida and Nevada, where Trump’s rhetoric has wedged members of his party into a most uncomfortable position — between his own high popularity among Republicans on one hand and swing voters opposed to his bellicosity on trade and immigration on the other.

“It probably helps Republicans running against Senate incumbents in the deepest red states but makes life more challenging for Republican incumbents in more-diverse suburban districts,” said Whit Ayres, a Republican pollster.

To read the full article, please click here.

Whit Ayres, June 19

Whit Ayres’ comments on the Trump Administration border detention policy was cited as The New York Times‘ Quote of the Day:

“Somehow I don’t think that putting kids in cages is likely to go over very well with suburban moms,” said Whit Ayres, a Republican pollster uneasy about running on the culture wars. Mr. Ayres said his party should campaign on “the concrete accomplishments of a Republican-held government.”

“A fabulously strong economy, a record stock market, ISIS defeated and a world without any major wars that are killing lots of Americans on a weekly basis,” he said, laying out the case.

To read the full article, please click here.

Whit Ayres, May 10

Whit Ayres’ comments in The Washington Post regarding the public’s focus — or lack thereof — on scandals:

“The proof is in the pudding,” said Republican pollster Whit ­Ayres. But, he added, “we know that most Americans simply do not care about so much of the drama that consumes the Beltway. It’s all a matter of what results are produced.”

To read the full article, please click here.

North Star Wins for Role in AAPC Campaign of the Year

NASHVILLE, TN – APRIL 13: Awards Presentation during the Best of Pollie Contest & Campaign Excellence Awards on April 13, 2018 in Nashville, Tennessee. (Photo by Jason Davis/Getty Images)

North Star Opinion Research is proud to be honored for its part in the Karen Handel for Congress campaign, recognized as the 2017 American Association of Political Consultants Campaign of the Year.

North Star provided the polling services on a team with general and media consulting from Rob Simms and Mike Shields of Convergence Media, mail consulting from Ron Butler of Creative Media, and campaign management from Micah Yousefi of Winning for Women. It was an honor to work alongside that team on behalf of a candidate who had long before established herself as a servant of the district and state, starting with her chairing the Fulton County Commission and continuing with her service as Secretary of State. We have had the honor of working with Congresswoman Handel throughout her career, starting with her first campaign in 2002.

Whit Ayres and Mike Shields accepted the award on behalf of the team from Art Hackney for the AAPC.

Whit Ayres, April 11

Whit Ayres’ comments for Frontline on the role partisanship in defending a sitting president:

Political scientists said that limited criticism is normal from a president’s own party. Some made parallels to the debate among Republicans over whether to defend President Ronald Reagan following the Iran-Contra scandal. Whit Ayres, a Republican political consultant, noted that Democrats in Congress stood by President Bill Clinton during his own controversies.

“Democrats during the Clinton impeachment rallied around Bill Clinton, defended him resolutely and defended his conduct and behavior or at least minimized his conduct and behavior,” he said.

To read the full article, please click here.

Whit Ayres, February 22

Whit Ayres’ comments about President Trump and the Republican party were prominently featured in Newsweek, including this observation:

“Virtually every president’s job approval has been driven by the state of the economy,” Ayres points out, but Trump “has severed the traditional link between presidential job approval and economic well-being.” That lends some credence to the president’s argument that he doesn’t get sufficient credit for the economy, though he may be the one who prevents that credit from being tendered. Trump “keeps distracting people from all the good news with his various tweets and conflicts and battles,” Ayres says. “President Trump’s job approval is being driven by his conduct and behavior in office.”

For the full article and additional quotations, please click here.

Whit Ayres, February 1

Whit Ayres’ comments in The Washington Post on Nancy Pelosi’s dismissal of tax reform benefits:

Even many Democrats cringed privately at her “crumbs” comment, which they worry distracts from their larger argument over the fairness of GOP economic policies. And of course, any metaphor that involves baked goods easily lends itself to the Marie Antoinette caricature that Republicans have drawn of Pelosi.

“It sounds like something a wealthy woman from San Francisco would say,” said Republican pollster Whit Ayres.

To read the full article, please click here.

Whit Ayres, January 29

Whit Ayres’ comments in The Daily Caller on Republican electoral prospects in the face of changing demographics:

Republican pollster Whit Ayres points out that President Bush got 44 percent of the Hispanic vote in 2004, including a majority of Sunbelt Hispanics. “It’s no coincidence that he was the last Republican nominee for president to win a majority of the vote (in 2004),” Ayers says. “The changing demographics of the country demand Republicans do better with Hispanics if they hope to win nationally. The numbers are the numbers.”

Trump won the presidency with 46.2 percent of the vote, less than the 47.2 percent Mitt Romney got in 2012, when he lost the presidency.

To read the full article, please click here.

Jon McHenry, January 26

Jon McHenry’s comments to The World Weekly on the economy and Republican prospects in the fall:

Republican leaders plan to campaign on economic successes. The US economy has surged in recent months, with GDP up 3.2% in the third quarter of 2017 and unemployment down to 4.1%. Messaging will particularly focus on the Republican tax plan, stressing the tax cuts for the middle class set to start next month – one Republican dubbed it the “Great American Comeback.” “While many Republican accomplishments appeal to the conservative base, more money in people’s pockets appeals to everyone,” says Jon McHenry, Republican pollster, to TWW.

To read the full article, please click here.

Whit Ayres, January 18

Whit Ayres’ quote in The New York Times regarding the state of play in the 2018 Senate map:

“The Democrats running in the 10 states that Donald Trump carried have all demonstrated an ability to get elected in Republican states, so they obviously have something going for them,” said Whit Ayres, a Republican strategist. “But having the Democratic Party veer further and further to the left makes their lives substantially more difficult.”

To read the full article, please click here.

Whit Ayres, December 22, NPR

Whit Ayres appeared on NPR’s All Things Considered to discuss President Trump’s job approval:

To read the transcript, please click here.

Whit Ayres, December 21

Whit Ayres’ comments in Bloomberg Businessweek regarding the competitive Senate environment in 2018:

Whit Ayres, a GOP strategist advising Senate and House candidates next year, admits Republicans are going to have “the wind in their face,” but he points out that, given the 26 seats Senate Democrats will have to keep, the GOP has been “blessed with an extraordinarily favorable map in 2018.”

To read the full article, please click here.

Whit Ayres, December 16

Whit Ayres’ comments to the Associated Press on the effect of tax reform on Republicans’ electoral prospects in 2018:

“Passing the tax bill is necessary but not sufficient for Republicans to retain control of Congress in 2018,” said GOP consultant Whit Ayres. “It does give the party a concrete accomplishment that they can take to the voters, and that’s critical.”

To read the full article, please click here.

Whit Ayres, December 15

Whit Ayres’ comments in The New York Times regarding Senator Rubio’s efforts to expand the Child Tax Credit in the Republican tax reform bill:

“He is not ‘all of a sudden, at the last minute’ grandstanding,” said Whit Ayres, Mr. Rubio’s pollster. “This is a consistent cause of his, going back to the presidential campaign and before.”

To read the full article, please click here.

Whit Ayres, December 14

Whit Ayres’ comments in The Wall Street Journal regarding the Alabama special election and what it means for next year’s midterm elections:

“Obviously, the primary responsibility lies with a deeply flawed Republican candidate,” said Republican pollster Whit Ayres.

But he said results in Alabama—and in Virginia’s race for governor, which Democrats won—also showed that some voters were turning against the GOP under President Donald Trump’s leadership, ”particularly college-educated, suburban women.”

That trend carries “troubling implications” for the GOP in next year’s elections, he said.

To read the full article, please click here.

Whit Ayres, December 12

Whit Ayres’ comments in The Christian Science Monitor on Alabama’s unique political views and senate race:

“Alabama’s always had a fiercely independent streak,” explains GOP pollster and consultant Whit Ayres. “George Wallace came from Alabama, and stood in the schoolhouse door to tell the federal government to get lost,” says Mr. Ayres, referring to the Democratic governor of Alabama who opposed integration in the turbulent 1960s, when the state was ground zero for the civil rights movement.

To read the full article, please click here.

Whit Ayres, December 12

Whit Ayres’ comments in The Hill regarding the Republican tax bill:

“It makes a lot of sense in a tax-reform bill to provide some relief to those on the lower end of the income scale as well as the upper end,” said Whit Ayres, a Republican pollster who does work for Rubio.

Ayres said Rubio is right that “it will help the overall perception of this bill if it’s perceived of helping everyone who’s working, not just those at the upper end of the income scale.”

To read the full article, please click here.

Whit Ayres, December 8

Whit Ayres’ comments in USA Today about sexual harassment and party politics:

“It’s a huge problem with women and particularly college-educated white women if Republicans come to be perceived as the party that accepts and defends men credibly accused of assault and being sexual predators,” said GOP pollster Whit Ayres.

To read the full article, please click here.

Whit Ayres, November 21

Whit Ayres’ comments in The Chicago Tribune about the Republican desire to pass tax reform:

“There’s enormous desire within the entire center-right coalition to pass a pro-growth tax reform bill,” said Whit Ayres, a veteran Republican pollster.

To read the full article, please click here.

Whit Ayres, November 9

Whit Ayres’ comments to Reuters regarding Republican support and geography:

Whit Ayres, a Republican pollster based in Virginia, said the party was on a risky track. ”Republicans have traded fast-growing upscale suburban counties for slow-growing or declining rural areas. That is not a formula for long-term success.”

To read the full article, please click here.

Whit Ayres, November 9

Whit Ayres’ comments in the Los Angeles Times regarding the political environment:

“Our politics has become so tribal that people filter new information through a lens that tends to reinforce their preexisting point of view rather than change their point of view,” said Republican pollster Whit Ayres.

To read the full article, please click here.

Whit Ayres, October 25

Whit Ayres’ comments in The Wall Street Journal regarding factions in the Republican party:

“Both Sens. Corker and Flake have played important roles in the governing-conservative part of the Republican Party,” said Whit Ayres, a longtime Republican pollster. “Losing them is a major problem for those of us who want a center-right coalition to function effectively.”

For now, Mr. Ayres said, the two camps in the party—the Trump forces and the party establishment—need each other and need to find a way to work together. “Neither faction,” he said, “is large enough either to win elections alone or to govern alone.”

To read the full article, please click here.

Jon McHenry, October 16

Jon McHenry’s comments in The Hill on the importance of White House leadership in the tax reform effort:

“You have to have a White House that’s engaged in the issue and is able to show with facts and figures that no, this is actually going to help the middle class,” said Jon McHenry, vice president at North Star Opinion Research, a Republican polling firm.

The middle-class messaging could also pressure vulnerable Democratic senators, such as Joe Manchin (W.Va.) and Heidi Heitkamp (N.D.), to back a GOP tax bill, McHenry said.

The White House needs to “make the case in a way that the Joe Manchins and Heidi Heitkamps of the world can support the plan,” he said.

To read the full article, please click here.

Whit Ayres, October 12

Whit Ayres’ comments in USA Today regarding President Trump and Senate Republican leaders:

Whit Ayres, a veteran Republican pollster, said he’s seen “nothing in my career that has approached this level of internecine warfare.”

“Everybody’s frustrated,” he said. “The president is frustrated. Senators and congressmen are frustrated. It seems to be very difficult to develop a majority coalition for much of anything so far.”

“Donald Trump has split the Republican party in two: the people who consider themselves more supporters of Donald Trump than of the Republican Party and the people who consider themselves more supporters of the Republican Party than of Donald Trump,” said Ayres, the Republican pollster.

“But neither wing of the party can win elections or govern without the other,” he said.

To read the full article, please click here.

Whit Ayres, October 11

Whit Ayres’ comments in The Hill on the role of the President in the legislative process:

But the fear among many in the GOP is that Trump’s eagerness to get into the fray ultimately hurts himself — and his party’s agenda.

“I’m sure there are a lot of people who could play their roles more effectively,” said Ayres. “But as Harry Truman said about the presidency: The buck stops here.”

To read the full article, please click here.

Dan Judy, September 28

Dan Judy’s comments in The Hill regarding presidential leadership in legislative battles:

“He came into office, really, as a Republican in name only. He has no consistent ideology, no real policy proposals — other than building a wall, which is obviously not going to happen,” said Dan Judy, a GOP strategist who worked on Sen. Marco Rubio’s (R-Fla.) 2016 presidential campaign.

“As hard as Republicans in Congress tried, health care was not particularly popular and there was no kind of presidential leadership,” Judy added. “If Trump can’t get off Twitter and stop acting like a little boy, the same fate might befall tax reform.”

To read the full article, please click here.

Whit Ayres, September 27

Whit Ayres’ comments in The Washington Post regarding Donald Trump’s effect on Republican primaries:

Moore is now 70 years old and was twice suspended as the chief justice of the Alabama Supreme Court for refusing to obey laws he saw as at odds with his religious beliefs. Normally all this would be career-ending. But that was before the Age of Trump. “What Donald Trump has done,” said Republican pollster Whit Ayres, “is embolden the Roy Moores of the world.”

To read the full article, please click here.

Whit Ayres, September 27

Whit Ayres’ comments in McClatchy Newspapers (featured here in The Sacramento Bee) regarding the Alabama Senate primary:

“It helps to remember that Alabama is its own brand in many ways, and what happens in Alabama may not tell us a lot about what happens in a closer swing state, like Arizona or Nevada,” said veteran GOP pollster Whit Ayres. “An Alabama primary is not necessarily the same as an Arizona or Nevada Republican primary. Those three states have very different demographics, very different political dynamics. We all want to make open-and-shut cases from one contest, and you just can’t do that.”

To read the full article, please click here.