Jon McHenry’s comments in The Hill regarding tax reform messaging:
GOP lawmakers and the Trump administration often spend a considerable amount of time discussing how tax reform will boost economic growth and business competitiveness.
Strategists suggested that it’s important for Republicans to explain how more economic growth directly affects them, and some argued that lawmakers should cut to the chase and lead their tax-reform pitches with arguments about more jobs and more take-home income.
“The most important thing is to keep it on the day-to-day things that people are focused on, which in this case is jobs,” said Jon McHenry, vice president of the GOP polling firm North Star Opinion Research.
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