From Whit Ayres’ column in The Washington Post, titled “How Republican Candidates Can Survive the Trump Train Wreck”:
… The opening was provided for Republicans by the Trump Convention, which bore little resemblance to a Republican convention. When both living former Republican presidents, the two most recent Republican presidential nominees, the popular host-state Republican governor and most of the other 2016 Republican presidential candidates all refused to show up or be seen with Trump, it could hardly be classified as a Republican event. Even President Obama, who has an incentive to link Republican candidates to Trump, said the convention “wasn’t particularly Republican — and it sure wasn’t conservative.”
Since then, the Trump brand has become increasingly distinct from the Republican brand. …
Preserving that level of split-ticket voting, with a substantial number of voters supporting Clinton for president and Republicans down-ballot, is the key to maintaining Republican control of the Senate.
How can Republicans preserve those margins? Localize, localize, localize. Successful Southern Democrats gave no more than lip service to their party’s liberal presidential nominees, while using the advantages of incumbency to highlight specific ways their service in Washington benefited their constituents.
To see the article, on the Post website, please click here.