Our History


Ayres, McHenry & Associates changes name to North Star Opinion Research and launches new brand identity and Web site.


Nevada 2nd Congressional District work for the NRCC IE


Ayres, McHenry & Associates polls for U.S. Senator Marco Rubio’s campaign in Florida and for Governor Bill Haslam’s campaign in Tennessee

July and August:  Ayres, McHenry & Associates polls in 31 congressional districts for American Action Forum (AAF), pointing to opportunities for Republican pick-ups across the country

September and October:  Polls in 12 districts for National Republican Congressional Committee’s Independent Expenditure Campaign (NRCC IE) with Republican pickups in 9 districts


Whit Ayres co-founded Resurgent Republic with Ed Gillespie


Ayres, McHenry & Associates works for U.S. Senator Bob Corker’s campaign in Tennessee as he was the only GOP freshman senator elected that year.


Ayres, McHenry & Associates moves company and staff from Georgia to Washington area.  Momentous move to Alexandria propels company into DC political scene


Ayres, McHenry & Associates polls for U.S. Senator Lamar Alexander’s campaign in Tennessee and for U.S. Senator Lindsey Graham’s campaign in South Carolina


Ayres, McHenry & Associates polls for Congressman Joe Wilson’s special election to complete Floyd Spence’s term

New associate Dan Judy  joins Ayres, McHenry & Associates.  Dan’s dual political science and history degree from the University of Georgia, coupled with his work ethic and political experience, made him an ideal hire


Company name changes to Ayres, McHenry & Associates


Ayres & Associates polls for Governor Bob Riley’s campaign in Alabama and for Governor David Beasley’s campaign in South Carolina


Ayres & Associates polls for Lamar Alexander’s presidential campaign, for U.S. Senator Jeff Sessions’ campaign in Alabama, and for U.S. Senator Strom Thurmond’s campaign in South Carolina

Whit hires Jon McHenry, as an analyst, with his emphasis on statistics and electoral politics at the University of Georgia making him a good fit with the team


Ayres & Associates polls for U.S. Senator Bill Frist’s upset win over the presumptive Majority Leader Jim Sasser


Ayres & Associates polls for Paul Coverdell’s winning bid for Senate, including a primary, primary runoff, general, and general runoff


Whit moves to Atlanta and starts Ayres & Associates with Cheryl Martin


Whit Ayres launches career as opinion researcher and begins polling for Congressman Floyd Spence and for Governor Carroll Campbell’s campaigns in South Carolina