About

North Star Opinion Research, formerly Ayres, McHenry & Associates, is a national public opinion research firm located in Alexandria, VA.  The firm conducts surveys and focus groups across the country for associations, non-profits, corporations, and Republican candidates for office at all levels.

Roll Call, a widely-read newspaper on Capitol Hill, calls the firm “one of the best in the nation,” and Campaigns and Elections magazine has profiled President Whit Ayres and Vice President Jon McHenry as two of the political world’s “movers and shakers,” and in 2012 named Vice President Dan Judy a “Rising Star” of the political consulting industry.

North Star Opinion Research was honored by The American Association of Political Consultants in 2012 for its role in the “Public Affairs Campaign of the Year,” conducting bi-partisan research with The Mellman Group on behalf of the Alliance for American Manufacturing.

Whit Ayres, Founder and President of North Star, is the current Chairman of The American Association of Political Consultants, a bi-partisan group of national political and public affairs professionals, and co-founder (with former RNC Chairman Ed Gillespie) of Resurgent Republic, a research and educational organization that crafts creative conservative political messages for the 21st century.